Tuesday 1 July 2008

蚂蚁看书~《博弈论应用》(Game Theory At Work)

http://books4share.net/?p=8795

Game Theory at Work: How to Use Game Theory to Outthink and Outmaneuver Your Competition

by James Miller
ISBN:0071400206

McGraw-Hill © 2003 (306 pages)

This is an accessible guide to applying game theory to every facet of business in order to improve strategy and decision making and emerge as a tougher competitor in the business world.

Table of Contents 
Game Theory at Work — How to Use Game Theory to Outthink and Outmaneuver Your Competition 
Acknowledgments 
Chapter 1 - Introduction
Chapter 2 - Threats, Promises, and Sequential Games
Chapter 3 - The Dangers of Price Competition
Chapter 4 - Simultaneous Games
Chapter 5 - Massive Coordination Games
Chapter 6 - Nash Equilibria
Chapter 7 - Prisoners’ Dilemma
Chapter 8 - Adverse Selection
Chapter 9 - Surviving with Limited Information
Chapter 10 - Price Discrimination and Other Pricing Strategies
Chapter 11 - Holdups
Chapter 12 - Spending Other People’s Money
Chapter 13 - Managing Employees
Chapter 14 - Negotiations
Chapter 15 - Auctions
Chapter 16 - The Stock Market
Chapter 17 - Further Readings and References
Appendix - Study Questions

这本书很实际的把博弈论和我们的现实生活的例子连接起来。为我们一一的讲解博弈论重要的部份。小弟认为,了解博弈论对于了解行为金融学有帮助,也对了解企业的运作策略、管理等等会有帮助。另外,判断企业间的竞争,甚至庄家论、市场有效论等等。

另外,别忘了,很多时候博弈论是先assume大家都是理性以及最聪明的。在现实中,许多不理性的行为导致了许多不是最聪明的决策。而这一些因素其实也有在博弈论里头探讨。

当中第12章的使用别人的金钱——说的就是如果大家一起出去吃东西,然后账单平分的话,会导致怎样的倾向。蛮有趣的。

另外有兴趣做生意的,也可以参考第14章——谈判。里头有提到一名网友、chon所认识的一个老板所采取的策略——放弃控制权。

而第16章——股票市场,其实比较着重于讲解一些股票评论者、市场对新闻的反应的速度、生产者偏差(Survivor Bias)等等,一些反映在投资的博弈论。

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